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Apple App StoreSample brief
Managers have no way to track which technicians are upselling, they find out weeks later when they review invoices.
The Brief Library
200+ validated problems. Each one de-risked.
Filter by effort, competition, or industry. Every brief is sourced, scored, and structured for a go/no-go decision.
The Problem
The hard part isn’t building. It’s committing to the right problem.
You have 3 ideas you like. You can't tell which one is real.
One viral Reddit thread doesn't mean there's a market. You can't distinguish real pain from someone venting.
You committed 3 months to something nobody wanted.
Not because you can't build — because the problem looked real but wasn't. No ICP, no cost of inaction. Just a hunch.
ChatGPT says every idea is a great idea.
You need evidence — who has the pain, what it costs them, what they already try. LLMs can't give you that.
What’s In Each Brief
Three questions. Answered before you commit.
Every field exists to answer one question: should I build this? ICP, cost of inaction, MVP, bear case — in one place.
Is the pain real?
Every brief is anchored to a real quote from someone experiencing it — sourced from Reddit, HN, and niche communities. No hallucinated markets.
Who has it, and what does it cost them?
ICP, cost of inaction, and the panic moment — what makes someone desperate enough to actually pay. Grounded in the source, not inferred.
Can you win, and what's the catch?
An MVP, the make-or-break risk, features to skip in v1, a validation step, and a bear case. Plus a Similar Problems carousel — so when you're done with one brief, the next relevant opportunity is one click away.
Make a better call. Browse free.
Stop picking ideas by gut feel. Each brief gives you the evidence to commit — or move on. Free. No credit card.
Browse 200+ Validated Problems